The day is observed on 1st June to spread awareness about the importance of milk and dairy products in our lives. The day was established by the Food and Agriculture Organisation of the United Nations in 2001. This year the celebrations have begun with the Enjoy Diary Rally 29 May-31 culminating with World Milk Day on Tuesday.Milk contains valuable nutrients and offers a range of health benefits. It is not only consumed by growing children but also by people of all age groups. It is an important part of our daily diet. It has great nourishing value and a rich source of calcium, protein, and fat, etc. Mainly we get milk from cows, buffaloes, and from other animals like sheep, goats, and camels. The theme for World Milk Day 2019 in India is Drink Milk: Today & Everyday”.
Various campaigns are organised in India at the Indian Veterinary Research Institute (IVRI), Izatnagar, Bareilly, Uttar Pradesh and focuses on safe, hygiene milk production and consumption. In the campus itself, milk was boiled in huge pans and hot milk was served in earthen pots to children, women, and other participating men and women. It was also followed by a poster-making competition for children on the importance of milk in human life with a motivational lecture emphasising the necessity of milk consumption.
We all know that in India, families from rural or farm areas consume milk and milk products in various forms like fresh milk, ghee, buttermilk, curd, sweets, etc. They boil milk in big pans and consume it. Also, there is a tradition in some families to serve lassi to their guests in big glasses.

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